Marketing Manager

Job Descriptions

• Develop strong branding & positioning strategies, responsible for marketing communication, offline and digital advertising promotional activities and events across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Conceptualize, develop & implement marketing strategies to bring in new customers and to retain existing customers
• Event planning, organization and execution for all events and roadshow
• Develop new business partnerships and business opportunities through tie-ups and affinity marketing
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Job Specification

• Degree with minimum 5 years’ relevant experience in marketing, preferably in the financial services industry
• Strong understanding of current online marketing concepts, strategy and best practices
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to work in a fast paced environment and multi-task
• Out-going, creative, dynamic & resourceful
• Proficient in both English and Burmese (both written and spoken)